Studio Jade
Architects|Interior Designers|Design Professionals
I got an opportunity to do the brand and website design of a small architecture firm based in New Delhi, India. The project is still in the working stage. I started with understanding the value propositions of the firm and designing a logo that can reflect it.
Roles
Research
UX Design
Visual Design
Deliverables
User and Market Research
Wireframes
Logo design
Prototype
Web development
Tools
Pen & Paper
Figma
Photoshop
Illustrator
React
HTML, CSS
Github
Logo Ideation
The firm was involved in creating many high-end interior projects. I wanted to build a logo that could reflect elegance, minimalism, and something that sets them apart from other interior and architecture firms.
I tried to focus on interesting minimal compositions and subtle neutral color palettes over complex and detailed scenes. The logo was also inspired by the initials of the firm as well as the form of a building with a door.
Brand & Web Design
After the logo, letterhead, and visiting card design, I got involved in creating a website for the firm. I did a competitive market analysis to understand before building a prototype in Figma.
